‘One Bite and He Was Hooked’: From Kenya to Nepal, How Parents Are Battling Ultra-Processed Foods

The plague of industrially manufactured edible products is truly global. Although their use is especially elevated in Western nations, forming more than half the average diet in places such as the United Kingdom and United States, for example, UPFs are displacing whole foods in diets on each part of the world.

This month, an extensive international analysis on the health threats of UPFs was published. It cautioned that such foods are exposing millions of people to long-term harm, and urged swift intervention. Earlier this year, an international child welfare organization revealed that more children around the world were suffering from obesity than underweight for the initial instance, as unhealthy snacks overwhelms diets, with the sharpest climbs in less affluent regions.

A leading public health expert, an academic specializing in dietary health at the a major educational institution in Brazil, and one of the review's authors, says that businesses motivated by financial gain, not personal decisions, are propelling the transformation in dietary behavior.

For parents, it can feel like the complete dietary environment is working against them. “Sometimes it feels like we have no authority over what we are placing onto our kid’s plate,” says one mother from South Asia. We conversed with her and four other parents from internationally on the growing challenges and frustrations of providing a nutritious food regimen in the era of ultra-processing.

In Nepal: Battling a Child's Desire for Packaged Snacks

Bringing up a child in this South Asian country today often feels like trying to swim against the current, especially when it comes to food. I cook at home as much as I can, but the second my daughter leaves the house, she is encircled by colorfully presented snacks and sugar-laden liquids. She persistently desires cookies, chocolates and packaged fruit juices – products aggressively advertised to children. One solitary pizza commercial on TV is sufficient for her to ask, “Is it possible to eat pizza today?”

Even the academic atmosphere perpetuates unhealthy habits. Her school lunchroom serves sugary juice every Tuesday, which she eagerly awaits. She receives a small package of biscuits from a friend on the school bus and chocolates on birthdays, and confronts a french fry stand right outside her school gate.

On certain occasions it feels like the whole nutritional ecosystem is undermining parents who are just striving to raise well-nourished kids.

As someone working in the an organization fighting chronic illnesses and spearheading a project called Promoting Healthy Foods in Schools, I understand this issue thoroughly. Yet even with my knowledge, keeping my school-age girl healthy is exceptionally hard.

These repeated exposures at school, in transit and online make it next to unattainable for parents to curb ultra-processed foods. It is not just about what kids pick; it is about a food system that normalises and advocates for unhealthy eating.

And the data shows clearly what households such as my own are facing. A comprehensive population report found that 69% of children between six and 23 months ate poor dietary items, and a substantial portion were already drinking sugary drinks.

These numbers echo what I see every day. An analysis conducted in the district where I live reported that a notable percentage of schoolchildren were above a healthy size and 7.1% were obese, figures closely associated with the rise in unhealthy snacking and less active lifestyles. Additional analysis showed that many Nepali children eat sugary treats or salty packaged items on a regular basis, and this frequent intake is associated with high levels of dental cavities.

This nation urgently needs stronger policies, better nutritional atmospheres in schools and more stringent promotion limits. Until then, families will continue engaging in an ongoing struggle against junk food – one biscuit packet at a time.

St Vincent and the Grenadines: ‘Greasy, Salty, Sugary Fast Food is the Preference’

My position is a bit different as I was compelled to move from an island in our chain of islands that was destroyed by a severe cyclone last year. But it is also part of the stark reality that is affecting parents in a area that is experiencing the most severe impacts of environmental shifts.

“The circumstances definitely deteriorates if a cyclone or volcanic eruption wipes out most of your vegetation.”

Even before the storm, as a dietary educator, I was extremely troubled about the increasing proliferation of quick-service eateries. Currently, even smaller village shops are participating in the shift of a country once characterized by a diet of fresh regional fruits and vegetables, to one where fatty, briny, candied fast food, loaded with artificial ingredients, is the favorite.

But the situation definitely deteriorates if a severe weather event or geological event destroys most of your produce. Unprocessed ingredients becomes hard to find and prohibitively costly, so it is exceptionally hard to get your kids to have a proper diet.

In spite of having a stable employment I flinch at food prices now and have often opted for choosing between items such as peas and beans and protein sources when feeding my four children. Providing less food or diminished quantities have also become part of the post-disaster coping strategies.

Also it is rather simple when you are balancing a challenging career with parenting, and rushing around in the morning, to just give the children a small amount of cash to buy snacks at school. Unfortunately, most campus food stalls only offer manufactured munchies and carbonated beverages. The result of these hurdles, I fear, is an rise in the already epidemic rates of non-communicable illnesses such as blood sugar disorders and cardiovascular strain.

Uganda: ‘It’s in Every Mall and Every Market’

The logo of a global fast-food brand towers conspicuously at the entrance of a shopping center in a city district, tempting you to pass by without stopping at the drive-through.

Many of the kids and caregivers visiting the mall have never traveled past the borders of this East African nation. They certainly don’t know about the historical economic crisis that motivated the founder to start one of the first worldwide restaurant networks. All they know is that the brand name represent all things modern.

In every mall and each trading place, there is fast food for all budgets. As one of the costlier choices, the fried chicken chain is considered a luxury. It is the place city residents go to mark birthdays and baptisms. It is the children’s incentive when they get a positive academic results. In fact, they are hoping their parents take them there for Christmas.

“Mum, do you know that some people take fast food for school lunch,” my 14-year-old daughter, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a popular east African fast-food chain selling everything from morning meals to burgers.

It is Friday evening, and I am only {half-listening|

Sean Wu
Sean Wu

A seasoned business strategist with over a decade of experience in digital transformation and innovation.

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